Safe Cities 2014: Speaker Interview with Daniel Sarasa, Zaragoza City Council


Ahead of Safe Cities 2014, we’ve conducted an exclusive speaker interview with Daniel SarasaUrban Innovation Project Manager, Zaragoza City Council about his upcoming contribution at the Safe Cities event, and general insights on the challenges and opportunities around building safe cities…

IIR Telecoms: What do you see as the current drivers for innovation in safe cities?

Daniel: Families, medium class people are and will be returning to cities from the suburbs. Its needs (children autonomy, playable cities, safe mobility, internet protection) will be the main social driver.

Although global threats (cybersecirity, terrorism) will remain also as a driver for innovation.

IIR Telecoms: What is the safe city, who needs to make it happen and what is the roadmap to achieving it?

Daniel: A safe city is a place where its inhabitants (children included) feel confident in all situations at the public and private space, and that probably nowadays includes the network. It is difficult to establish a roadmap, but it is probably closely related to more vibrant downtowns, livable neighbourhoods

IIR Telecoms: How do safe city strategies integrate with a wider smart city agenda?

Daniel: Safe cities also have to do with more education to understand and be aware of the new challenges and dangers in the digital era, and a general economic well being. But also with participation, transparency and privacy issues related to technology have also to be adressed, otherwise it will not be easy to deploy advanced security systems, at least by European public administrations.

IIR Telecoms: What are the challenges of achieving public private integration for safe city strategy?

Daniel: First, new business models in which all parts can find win-win situations. These business models start to appear in other areas such as mobility, waste management, energy, but public safety needs still some degree of imagination by the public and private sector to find good case studies of this succesful integration.

IIR Telecoms: How should security strategy and technology be integrated across the different services to ensure safety and resilience?

Daniel: In our opinion, this integration have to leave technology behind the scene. The main character in this play is the citizen and how their needs and concerns are adressed. Final security solutions may have a strong technology component, but technology should be an output of this citizentric strategic thinking, and not the other way around.

IIR Telecoms: Which are the new technologies that will give optimum ROI in terms of ensuring city security?

Daniel: It is difficult to know, but probably they will be soft, non invasive technologies. Systems that do not altere or invade public space , such as artificial intelligence algorithms, social networks analisys, etc, tend to be technologies that can be deployed at optimum costs (no civil works, little rejection by the citizens) and can, in turn, optimize ROI

IIR Telecoms: What do you hope to get out of  attending the Safe Cities conference?

Daniel: Understand new business models, discuss ethics, learn new technologies and trends.

Join Daniel and the rest of our acclaimed speaker line-up at Safe Cities taking place from 10-11 December 2014 at the Hotel Melia Avenida America, Madrid. Register here or download the brochure.


Speaker Interview with Network Norway


Ahead of MVNO Networking Congress 2014, we’ve conducted an exclusive speaker interview with Rolf PaulsenDirector B2BNetwork Norway about his upcoming contribution at the MVNO event, and insights on the challenges the MVNO industry is facing…

rolfRolf Paulsen
Director B2B
Network Norway

What are you looking forward to at the MVNO conference this year?

Looking forward to the other case studies being presented, to draw on key insights and experiences from MVNOs in other markets. Specifically on market positioning, product offerings and use of service platforms. Also interested to here about how markets differ from the market which I am working in. I am also looking forward to meeting vendors at the event.

What do you feel are the key challenges that the MVNO industry is facing in 2014 and what do you hope the conference will answer?

Some of the Key issues I see is the ability to build and operate a profitable operation within the MVNO environment, a lot of this comes down to local and EU regulation, as regulators set a lot of the conditions that the MVNO operate under.
Of course this has to be coupled with an attractive market offering an the ability to differentiate the service offering in the market place.

Could you lets us have a sneaky peak as to what you will be sharing with the audience this year?

This year I am planning to present the key challenges that we have experienced in the Norwegian Market from moving from and SP to an MVNO to an MO. I will focus specifically on the growth case that we have had in the B2B market, and how we have been able to differentiate our service offering and build a profitable operation. I will specifically show the products that we have had successful launches with in the past years.

Join Rolf and the rest of our acclaimed speaker line-up at MVNO Networking Congress, to discuss all this and more. Click here to register.

By Mollie Lloyd